FACEBOOK + INSTAGRAM

Meta Ads management

Facebook and Instagram campaigns where creative and copy do the heavy lifting - Meta's AI finds the people most likely to be interested.

Clearwater Paddle Co.
Sponsored

Weekend kayak rentals on the water in 10 minutes. First-timers welcome.

Book a Weekend Kayak Rental
clearwaterpaddleco.com
Book Now

Who the ad finds

We build these
People most likely to be interested, picked by Meta's AIAI-matched
Past visitors who looked but did not buyRetargeting
Engagers who already know your pageWarm

No one searched for you yet - that is the point. Meta finds the people most likely to need you, and search captures them when they look.

Why so many Meta ad accounts burn money

account-audit● live
$audit ad-account --platform meta
Boosted posts run from the page - no campaign objective
Manual micro-targeting where Meta's AI decides anyway
No Pixel or Conversions API - results unmeasured
Same creative running for months, frequency climbing
Fixable: rebuild in Ads Manager around creative and copy

How we run your Meta campaigns

Step 01
Objective and signals

Meta's AI finds the people most likely to be interested - there is no big audience checklist on our end. Our job is feeding it the right signals: your service area, a clear objective, and a conversion event it can learn from.

Step 02
Creative and copy

This is the lever that decides whether Meta ads work. We plan each ad around one clear message and the formats people actually see - feed, Stories, and Reels placements.

Step 03
Retargeting

The cheapest conversions come from warm audiences. We retarget site visitors and people who already engaged with your page or ads - the people who already know you.

Step 04
Monthly review

We review results every month: cost per lead, frequency, creative fatigue, and where the budget went. Winning creative gets more spend, losers get replaced.

What Meta Ads management includes

  • Campaigns built in your own Meta Ads account - the account, the data, and the Pixel stay yours
  • Ad creative and copy planned around your offer - the lever that matters most on Meta
  • Objective and service-area setup so Meta's AI gets the right signals
  • Meta Pixel and Conversions API setup so every result gets measured
  • Retargeting campaigns for site visitors and people who already engaged
  • Monthly review of spend, frequency, and creative performance

Frequently asked questions

How much does Meta Ads management cost?
Management is a monthly membership that starts at $500 a month. Ad spend is separate: it is the budget you set for Meta to show your ads, and it is paid to Meta from your own account. We confirm the exact membership plan with you before any campaign goes live.
What do we need from you to get started?
Access to your Facebook page and Meta Ads account, or we can set them up in your name. Any photos, video, or brand assets you already have - creative does the heavy lifting on Meta - and the monthly ad budget you are comfortable with.
How is this different from boosting a post?
Boosting a post is one ad launched from your page with limited options and no real objective. We build campaigns in Ads Manager with proper objectives, placements, creative testing, retargeting, and measurement - the parts that decide whether spend turns into customers.
Do you also manage Google Ads?
Yes. Google Ads catches people who are already searching for what you do, and Meta Ads reach them before they search. Many businesses run both, and each is its own monthly membership.
Will your rate go up?
Not while you stay on an active membership. Your rate is a grandfathered price: if we raise prices for new clients later, members who keep an active membership keep the rate they started with.

Reach them before they search

A free assessment looks at your business, your offer, and whether Meta ads fit your goals - before you spend a dollar.