The entire strategy in one picture. Search ads answer a question someone just asked. Interruption ads beg for attention nobody offered.
Burst pipe? Backed up sewer? Licensed and insured. Call now and get a plumber dispatched today.
This person has a problem, a budget, and a deadline. That is who your budget reaches.
This person was watching a video or scrolling a feed. No intent, no timing, wasted spend.
Two leaks show up again and again in small business ad accounts, especially ones built on Google's default settings. Both of them are fixable.
Budget goes to loosely related searches nobody at your business would call a lead.
Job seekers, DIY-ers, and freebie hunters click on your dime, over and over.
Three steps, always in this order, always inside your own account.
Every ad group points at a page that matches the search. If your pages are not ready to convert paid traffic, I tell you before launch - because sending paid clicks to a weak page wastes your money, not mine.
I build campaigns around the searches your real customers make, using controlled match types and researched keyword lists. Aggressive negative keyword lists keep budget away from job seekers, DIY-ers, and freebie hunters.
I review the actual searches that triggered your ads, cut the waste, and feed the winners back into the campaign. This is the unglamorous work that separates profitable accounts from money pits.
Tell me about your business, your website, and your goals. I reply within one business day.