Analytics Setup & Configuration
We configure GA4, Google Tag Manager, and Google Search Console the right way. Custom events, conversion tracking, and verified data are part of the process. So you actually know what is happening on your site.
What proper analytics setup looks like
Most analytics setups are broken and nobody realizes it. Someone installed the GA4 tag, checked that pageviews were coming in, and called it done. But the events are not firing. Conversions are not tracked. And the data you are making decisions on is wrong.
We do it properly. Google Tag Manager is installed as the single source of truth for all tracking. GA4 is configured with custom events that match your actual business goals, not just default pageviews. Google Search Console is verified so you can see what queries people use to find you. Everything is tested with real data before we call it done.
Why most analytics data is unreliable
The default GA4 setup gives you pageviews and basic session data. That is not enough to run a business. You need to know which traffic sources convert, which pages drive leads, and which marketing efforts are actually paying for themselves. Without custom events and conversion tracking, you are flying blind.
How we set up your analytics
We look at your current setup, identify what is broken or missing, and map out the events and conversions that match your business goals. You get a clear plan before we touch anything.
Google Tag Manager is installed as your tracking hub. Every tag, trigger, and variable is documented so you (or any future developer) can understand what is firing and why.
GA4 is configured with custom events and conversions that match your actual business. Form submissions, phone calls, clicks, purchases. Whatever matters to you, we track it.
We confirm your tracking is firing correctly and Google Search Console is verified and linked.
What you get
- Google Tag Manager installed and configured as your tracking hub
- GA4 set up with custom events and conversions for your business goals
- Conversion tracking for forms, calls, clicks, and purchases
- Google Search Console verified and linked to GA4
- Enhanced conversions for ad platforms like Google Ads and Meta
Frequently asked questions
Start making decisions with real data.
Stop guessing and start measuring. Contact us to get analytics configured properly, or get a free audit of your current setup to see what is missing.